Hello and Thank you for coming here to read our story!

I’m Mahtab (but you can call me Tab!) and Izanei is a result of 10 years formulating skincare and haircare products for family and friends. Seeing their smiling faces and the positive impact the results had is why I decided to become a certified formulator.

Suffering from brittle & weak hair growth and dull & sensitive skin myself (and being anaemic didn’t help the cause either!) Good skincare and haircare has been so important for as long as I can remember.

Izanei is all about feeling beautiful, happy and confident. It’s about using plant-based ingredients that are consciously chosen to deliver benefits and being honest about our claims.

It’s about being excited by the product you’ve just bought and actually seeing the results and improvements you trusted us to show you. Our packaging is also eco-friendly, and with each purchase you help plant 1 tree.

We hope you love using your Izanei product as much as we do.

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